Digital Marketing Specialist Job in Chandigarh, Mohali at Taupe Lifestyle Private Limited

Taupe Lifestyle Private Limited

Fresher
full time
INR 325000-530000 /year
04 September, 2025

About the Job

About Taupe:

Taupe is building India’s first sensitive skin-first skincare brand. Powered by probiotics and backed by science, our products are designed for real Indian skin. We create skincare that is smart, gentle, and effective, with over 10,000 glowing customer stories to date. If you love storytelling, creativity, and building brands that actually make a difference, this is your place.

As our Marketing specialist, you will shape how Taupe shows up across platforms and in people’s lives. You will lead all brand communication across digital, influencer, community, and offline touchpoints. From managing content calendars to building creator campaigns, from planning real-world events to crafting UGC ideas that scale, you will be the voice and energy behind Taupe.

Key responsibilities:

1. Managing the content calendar across Instagram, email, WhatsApp, and website
2. Writing and ideating content for campaigns, reels, ads, product launches, and everyday storytelling
3. Planning and executing influencer strategies across barter, paid, and UGC partnerships
4. Creating clear briefs for creators and turning influencer content into brand and ad assets
5. Working with the performance team to write high-converting ad copy and test content hooks
6. Overseeing content production including shoots, editing coordination, and organizing the brand asset library
7. Leading offline activations like pop-ups, sampling drives, and event partnerships
8. Collaborating with internal teams across growth, operations, and creative to deliver campaigns
9. Monitoring content performance to improve CTR, engagement, CAC, and retention

Number of Openings

2 openings

Perks of this Jobs

5 days a week Informal dress code

Skills

Instagram Marketing, English Proficiency (Spoken), Content Marketing, Facebook Marketing, Digital Marketing, Social Media Marketing, Effective Communication

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Digital Marketing Specialist Job in Chandigarh, Mohali at Taupe Lifestyle Private Limited

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