Growth Marketing Specialist Job in Bangalore at HeyCoach

About the Job

Job Title: Growth Marketing Specialist 
Location: Bengaluru 
Experience: 1–2 years 
Function: Marketing 
Reports to: Head of Marketing 

About HeyCoach: 

At HeyCoach, we’re on a mission to build India’s most outcome-driven learning platform for upskilling your career. With a strong foundation in skilling and career enablement, we are now gearing up for our next phase of 10x growth. 

As we build the next ₹100Cr+ brand in education, we’re looking for a Growth Manager to join our core marketing team — someone who thrives in fast-paced environments and wants to be at the forefront of a high-growth startup journey. 

About the Role: 

We’re looking for a marketing generalist with a strong bias for execution, program management, and cross-functional collaboration. This person will operate at the intersection of marketing, product, and sales — driving growth campaigns end-to-end while ensuring seamless alignment across teams. 

This is not a narrow performance role — we want someone who understands the full marketing funnel, and has dabbled in everything from performance marketing and content to CRM, landing page optimization, and cohort tracking.  

Key responsibilities: 

1. Own and execute growth experiments across the full funnel — from lead generation to conversion to cohort engagement 
2. Act as the program manager for marketing-led initiatives, ensuring alignment across paid marketing, sales, and product 
3. Work closely with performance marketing agencies, creative teams, and internal stakeholders to execute campaigns 
4. Analyze marketing and funnel data to uncover insights and suggest actionables 
5. Drive improvement in CAC, lead quality, conversion rates, and cohort performance 
6. Collaborate with tech/product teams to track, build, or improve landing pages, attribution, and CRM journeys
7. Assist in rolling out CRM workflows, WhatsApp and email automations, and lifecycle campaigns  
8. Experiment with newer channels and growth hacks — and help build playbooks for scalable growth 

What we’re looking for: 

1. 1–2 years of relevant experience in growth, marketing, or program management roles 
2. Experience working across multiple marketing functions (performance, content, CRM, product marketing, etc.) 
3. Strong analytical mindset — comfortable with data tools, dashboards, and cohort analysis 
4. Project or program management experience with multi-team coordination 
5. Prior experience in a high-growth startup, especially in EdTech or consumer tech, is a strong bonus 
6. Hunger to learn, hustle, and build — and a genuine interest in education, upskilling, or career enablement

Why join us? 

Opportunity to be a part of HeyCoach’s 0 to 100Cr+ growth journey
Work directly with the Head of Marketing and founders 
High ownership, high visibility role in a category-defining startup 
A culture that values speed, innovation, and learning  

Number of Openings

1 openings

Perks of this Jobs

Informal dress code

Skills

Google AdWords, Client Relationship Management (CRM), Marketing, Facebook Ads