About the Job
Key Responsibilities:1. Campaign strategy and planning: Develop and execute paid advertising strategies that align with business objectives, identify target audiences, create detailed audience personas, and set clear campaign goals and KPIs.
2. Platform management: Manage paid ad campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and others, while staying updated on platform changes and emerging trends.
3. Ad creation and optimization: Write compelling ad copy, design visually appealing ad creatives, conduct A/B testing, and continuously optimize campaigns to improve performance and ROI.
4. Budget management: Allocate and manage campaign budgets effectively, and monitor and adjust spending to ensure efficient use of the advertising budget.
5. Performance analysis and reporting: Track, measure, and analyze campaign performance data, prepare detailed performance reports and provide insights and recommendations based on metrics like CTR, CPC, CPA, and ROI.
6. Keyword and audience research: Conduct keyword research to identify high-performing keywords for search campaigns and perform audience research to target relevant audience segments.
7. Collaboration: Work closely with content, design, and marketing teams to ensure cohesive campaign execution and align advertising efforts with overall marketing strategies.
8. Tool utilization: Utilize various advertising tools and platforms for campaign management, tracking, and analysis, staying proficient with tools like Google Analytics and Facebook Business Manager.
Number of Openings
1 openingsPerks of this Jobs
Informal dress code Free snacks
Skills
Google Analytics, Data Analytics, Google AdWords, YouTube Ads, Facebook Ads, Instagram Ads, Digital Marketing Tools
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