About the Job
Key responsibilities:1. Conduct market research to identify and segment potential customers based on industry, geography, and business needs.
2. Use tools like LinkedIn, Apollo.ai, ZoomInfo, Lusha, and others to build prospect lists.
3. Launch and manage outbound email, LinkedIn, and cold call campaigns to generate interest and set qualified appointments.
4. Maintain and update CRM (e.g., HubSpot, Salesforce) with accurate lead data and activity logs.
5. Collaborate with the marketing team to optimize messaging, personas, and campaign effectiveness.
6. Monitor lead quality, response rates, and pipeline performance to continuously improve lead generation efforts.
7. Qualify inbound leads via email, chat, and phone to ensure fit before passing to the sales team.
8. A/B test messaging and subject lines to improve open and conversion rates.
Number of Openings
2 openingsSkills
Search Engine Optimization (SEO), Lead Generation, Sales
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