About the Job
Key Responsibilities:A. Google Ads (PPC) campaign management:
1. Plan, execute, and optimize Google Ads campaigns (search, display, and YouTube).
2. Conduct keyword research, write ad copy, and test creatives to improve performance.
3. Set up conversion tracking via Google Tag Manager and optimize bids based on goals (CPA, ROAS).
4. Monitor campaign performance and make data-driven adjustments to maximize ROI.
5. Create custom reports and dashboards to track paid campaign effectiveness.
B. Search engine optimization (SEO):
1. Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl errors, speed, mobile-friendliness).
2. Develop and execute keyword strategies through in-depth research and competitor analysis.
3. Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema markup.
4. Write and review SEO-friendly content: blogs, landing pages, product descriptions.
5. Monitor keyword rankings, traffic trends, and user behavior using Google Search Console and Analytics.
6. Identify and address content gaps and outdated pages.
Number of Openings
2 openingsPerks of this Jobs
Free snacks Health insurance Life insurance Informal dress code
Skills
Search Engine Optimization (SEO), Social Media Marketing, Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Google AdWords
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