About the Job
Key responsibilities:1. Execute integrated B2B marketing campaigns aligned to business goals
2. Build funnels to generate and nurture qualified institutional leads
3. Tailor messaging for CXOs, Deans, VCs, L\&D Heads, and decision-makers
4. Lead multi-channel campaigns including email, LinkedIn, webinars, events, and paid ads
5. Track CPL, MQL, ROI, and campaign performance via dashboards
6. Create impactful decks, brochures, case studies, and emailers with content and design teams
7. Ensure consistent brand narrative and tone across channels
8. Manage institutional participation in conferences, webinars, and roundtables
9. Drive co-branded outreach with academic and corporate partners
10. Optimize CRM, email workflows, and lead nurturing with the sales team
11. Monitor SEO, SEM, and retargeting for B2B visibility
Number of Openings
1 openingsSkills
Planning, Interpersonal skills, Marketing Strategies , Effective Communication
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