Brand Manager Job in Kochi at Dropz

About the Job

Key responsibilities:

1. Develop and execute a cohesive brand strategy aligned with DROPZ’s vision of scarcity and cultural relevance
2. Build and maintain a consistent brand identity across all platforms, including packaging and digital channels
3. Define DROPZ’s high-energy tone of voice, messaging, and storytelling to drive FOMO and engagement
4. Establish and enforce brand guidelines to ensure consistency across all creative outputs
5. Collaborate with the Creative Lead to guide designers in creating impactful branding materials such as packaging, website graphics, and campaign assets
6. Oversee the development of playbooks, templates, and branding frameworks for DROPZ’s vibrant aesthetic
7. Provide creative input on social media visuals to align with DROPZ’s bold, hype-driven identity
8. Review and approve designs to maintain brand consistency and cultural impact
9. Oversee production deliverables including video, photo, and 3D content for timely campaign execution
10. Lead and coordinate a team of 15+ content writers, designers, production specialists, and social media managers to deliver cohesive campaigns
11. Manage workflows, creative timelines, and feedback loops using tools like Monday.com or Asana
12. Act as the bridge between founders, growth, and creative teams to align vision with execution
13. Collaborate with product, operations, and growth teams including the Partnership Manager to align branding with drop schedules and collaborations
14. Delegate production oversight to the Creative Lead while maintaining accountability for deliverables
15. Own end-to-end campaign rollouts including pre-launch teasers, launch events, and post-launch engagement
16. Coordinate with the Partnership Manager and social media managers to develop hype-building and influencer strategies
17. Develop campaign timelines, assign responsibilities, and ensure timely review and launch of all deliverables
18. Monitor brand performance, audience engagement, and campaign effectiveness using analytics tools
19. Conduct market research and competitor analysis to stay ahead of Gen Z and millennial trends
20. Implement feedback loops to refine brand perception and enhance community engagement
21. Track KPIs such as engagement rates and conversion rates to optimize DROPZ’s cultural and commercial impact

Number of Openings

1 openings

Perks of this Jobs

Informal dress code

Skills

Creative Direction, Social Media Marketing, Leadership, Marketing Strategy, Marketing Campaigns