About the Job
Key responsibilities:1. Develop and implement social media strategies aligned with brand and business goals
2. Stay updated with social media trends, tools, and best practices
3. Define KPIs and performance metrics to evaluate campaign success
4. Use insights and analytics to fine-tune strategies and improve ROI
5. Create engaging content for platforms like Instagram, Facebook, LinkedIn, and others
6. Collaborate with in-house teams to source content and maintain brand consistency
7. Write concise and compelling copy and captions in line with the brand voice
8. Use graphic design tools or coordinate with designers to develop high-quality visuals and videos
9. Optimize posts for visibility, searchability, and engagement
10. Monitor and respond to comments, DMs, and customer inquiries promptly
11. Engage with followers and influencers to grow a loyal online community
12. Manage and moderate user-generated content and customer reviews
13. Plan and execute paid campaigns on platforms like Meta (Facebook and Instagram)
14. Monitor and optimize ad performance for maximum reach and ROI
15. Coordinate digital promotions in alignment with broader marketing campaigns
16. Track and report key metrics like reach, engagement, CTR, and conversions
17. Analyze performance trends and competitor activities
18. Present monthly performance reports with actionable recommendations
Requirements:
1. Have 0–1 years of hands-on experience in social media or digital marketing
2. Hold a bachelor’s degree in marketing, communications, or a related field (preferred)
3. Have a strong understanding of major platforms like Instagram, Facebook, LinkedIn, and YouTube
4. Possess good writing and communication skills
5. Have basic knowledge of tools like Canva, Adobe Suite, or similar design platforms
6. Be familiar with analytics tools like Meta Insights and Google Analytics
7. Be creative, self-motivated, and detail-oriented
8. Be able to manage multiple platforms and deadlines independently
9. Have an understanding of SEO principles (preferred)
Number of Openings
1 openingsPerks of this Jobs
Informal dress code Free snacks
Skills
Instagram Marketing, Content Editing, Social Media Marketing, Digital Marketing, Facebook Marketing, Email Marketing, Content Management, English Proficiency (Spoken), English Proficiency (Written)
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