Digital Marketing Executive Job in Bangalore at MRK Gold

About the Job

As the Digital Marketing Executive, you will be responsible for crafting and executing the company’s end-to-end digital strategy to drive customer engagement and data management. You will oversee all aspects of digital marketing, including performance marketing, content strategy, social media, CRM, influencer collaborations, and online customer acquisition.

Key Responsibilities:
 
1. Building relationships and engaging with corporate, retail, and individual customers via online channels
2. Promptly addressing customer questions, complaints, and feedback through various online platforms to build trust
3. Actively managing social media presence by responding to customer comments, messages, and reviews to foster a sense of community
4. Ensuring the website is user-friendly by providing clear information and incorporating features like live chat or chatbots for immediate support
5. Understanding various digital marketing channels, platforms, and best practices for effective communication
6. Creating and sending festive greetings to valuable customers
7. Creating and sending targeted email campaigns via WhatsApp to nurture leads, announce promotions, and share valuable content
8. Maintaining customer data, vendor data, and third-party data accurately
9. Planning marketing activities exclusively through digital channels
10. Coordinating, following up, reviewing, approving, and monitoring content provided by the content agency "The Otherside"
11. Monitoring content delivery across all company mobile devices and to end customers
12. Handling overall social media posting (e.g., Facebook, Instagram) for engaging new and existing customers
13. Executing WhatsApp and SMS marketing campaigns targeted at customers for new collections, offers, etc.
14. Coordinating with the agency to ensure the website is updated and mobile-friendly
15. Managing SEO, SMO, and other online visibility initiatives
16. Actively monitoring online reviews, social media comments, and other mentions to address negative feedback and manage brand perception
17. Handling customer inquiries, resolving issues, and ensuring a positive experience
18. Implementing systems to store and manage data securely and efficiently for easy analysis
19. Creating reports and dashboards for management
20. Using data insights to inform marketing strategies, optimize campaigns, and enhance overall business performance

Join us in redefining how fine jewellery shines in the digital world

Number of Openings

1 openings

Perks of this Jobs

Free snacks

Skills

Digital Marketing, Search Engine Optimization (SEO), Facebook Ads, Instagram Ads