About the Job
Key Responsibilities:1. Plan, launch, and manage ad campaigns across Meta platforms (Facebook, Instagram, Messenger, and audience network)
2. Set up campaigns in Meta Ads Manager, including objectives, budgets, placements, and bidding strategies
3. Build and manage custom audiences and lookalike audiences for prospecting and retargeting
4. Monitor and optimize campaigns based on performance metrics like CTR, CPC, CPM, ROAS, and CPA
5. Conduct A/B testing on ad creatives, copy, audience segments, and landing pages
6. Install and manage Meta Pixel and Conversions API for event tracking and optimization
7. Collaborate with designers and content creators to develop high-performing ad creatives
8. Ensure ad content complies with Meta’s advertising policies and best practices
9. Analyze performance data and generate regular reports with actionable insights
10. Coordinate with marketing, sales, and product teams to align campaign goals and messaging
11. Integrate campaigns with CRM systems, landing pages, and analytics tools
12. Stay updated with Meta platform changes, industry trends, and competitive strategies
13. Test new ad formats, features, and beta tools to improve campaign performance
14. Manage advertising budgets efficiently and scale winning campaigns
15. Troubleshoot campaign issues related to delivery, targeting, or tracking
Number of Openings
4 openingsSkills
Facebook Ads, Instagram Ads, A/B Testing
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