About the Job
Key responsibilities:1. Develop and execute data-driven growth strategies across the customer lifecycle (awareness, consideration, purchase, retention).
2. Map out and optimize the entire customer journey to increase conversion rates, improve customer satisfaction, and identify and remove friction points.
3. Create targeted marketing materials, including buyer personas, messaging frameworks, and sales enablement collateral (presentations, case studies, battle cards, etc) tailored for the K-12 education sales cycle.
4. Utilize a variety of digital marketing channels (email, social media, content marketing) to manage and execute effective campaigns that generate leads, increase brand awareness, and drive sales.
5. Focus on retaining customers and increasing their lifetime value by implementing strategies to engage them and encourage repeat business.
6. Collaborate with cross-functional teams (product, sales, customer service) to ensure alignment, achieve growth goals, and implement successful growth initiatives.
Number of Openings
1 openingsPerks of this Jobs
Life insurance 5 days a week Health insurance
Skills
Analytical Thinking, Product Management, B2B Sales, Content Marketing, Teamwork, Effective Communication, Email Management, Collaboration, Product Marketing, Social Media Marketing, Project Management, Digital Marketing
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