About the Job
Key Responsibilities:A. Strategy & execution:
1. Execute weekly and monthly plans to grow the client’s user base and manage marketing budgets across multiple channels.
2. Understand the project buyer persona and plan marketing communications accordingly.
3. Maintain a daily optimization plan so that you have eyes on winners & losers.
4. Optimize campaigns for cost and performance while managing cost per acquisition (CPA).
5. Keep an eye on landing pages and funnel optimization to improve relevance and conversion rates.
6. Conduct continuous audience testing to identify the most effective segments.
7. Utilize A/B testing methodologies to refine targeting and creative strategies.
8. Develop strategies to consistently hit user acquisition targets.
B. Analysis & reporting:
1. Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings.
2. Analyze & optimize the customer journey to enhance user experience and conversions.
3. Use data-driven insights to refine the conversion funnel.
4. Analyze results to determine the most impactful creative strategies (Image ads & Video Ads).
C. Cross-functional collaboration:
1. Navigate relationships with clients, web development, creative, and marketing teams.
2. Collaborate with growth teams to identify and exploit new acquisition opportunities.
3. Communicate regularly with founders and managers to report and enhance campaign performance.
Number of Openings
3 openingsSkills
Google AdWords, Google Docs, Copywriting, Facebook Ads, Data Analysis, Google Sheets
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