About the Job
Key Responsibilities:As a Digital Advertising Executive, your role will focus on performance-driven advertising:
A. Ad Campaign Management
1. Plan and execute paid ad campaigns across platforms like:
Meta (Facebook & Instagram)
Google Search
YouTube
LinkedIn (if required)
B. Optimize ad sets, targeting, bidding, creatives, and audience segmentation.
C. Performance Analysis
1. Monitor campaign metrics: impressions, CTR, CPC, CPM, conversions, ROAS.
2. Generate reports and derive actionable insights for improvement.
3. Recommend budget reallocations and A/B testing strategies.
D. Coordination & Reporting
1. Work closely with the creative team for ad graphics and videos.
2. Report campaign performance weekly to the leadership team.
Number of Openings
1 openingsSkills
Google Analytics, Search Engine Marketing (SEM), Google AdWords, Facebook Marketing, Facebook Ads
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